Here's the story of Werk-Brau, a Findlay, Ohio company founded in 1947. The video was produced by MadAveGroup. 

In order to capture the feel of the brand, Scott wrote the script with a giant pencil he picked up with a backhoe, then manipulated using the Werk-Brau Grading and Grapple Rake. Scott said, "I chose to write with this attachment because each heavy-duty tine is supported by reinforcing plates, and gussets are placed between the tines for added strength."

Before delivering the voiceover, Scott gargled with a mouthful of gravel that was pulled from a quarry using the Werk-Brau PowerGrip Bucket with the hardened greasable bushings. "And I think you can really hear the difference," he said.